The Beast Unleashed

Monster Energy just turned 21, and they decided to celebrate by making the ultimate ready-to-drink alcoholic beverage! Monster Energy’s The Beast Unleashed is making waves in the beverage market, with the goal of bringing an electrifying edge to the industry. Our team partnered with The Beast Unleashed to integrate their brand into the collegiate world, onboarding influencers for The Beast Unleashed ambassador program, overseeing their content, and ensuring brand ambassadors align with brand guidelines. We did all this, while capturing authentic content that showcased the product as a seamless part of the college experience.