SS2 Legendary

Shedeur Sanders’ official clothing brand, SS2 Legendary, is changing what’s possible in college sports. With Shedeur’s rise as the top QB in the nation, he is setting new limits for what is possible with NIL. When Coach Prime and Shedeur came to the University of Colorado, our team was tasked with introducing the brand to the Boulder scene. We did this by integrating the brand into iconic Boulder areas and hosting local pop-ups that connected with the Boulder community.